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This Cookie Policy explains how EMR Storage Solutions Limited uses cookies and similar technologies on its website.
It explains:
what cookies are;
why we use them;
which types of cookies may be used;
when your consent is required;
how you can manage your preferences;
and how you can withdraw your consent.
This policy should be read together with our Privacy Policy.
Our use of cookies and similar technologies is governed principally by the Irish European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011, together with applicable data protection legislation, including the GDPR where personal data is processed.
2. Who We Are
The website is operated by:
EMR Storage Solutions Limited Company Registration Number: 418635
Address: Unit 11 Dunboyne Business Park Dunboyne Co. Meath A86 EC60 Ireland
In this policy, “EMR”, “we”, “us” and “our” refer to EMR Storage Solutions Limited.
3. What Are Cookies?
Cookies are small files or similar technologies that may store or access information on your computer, smartphone, tablet or other device when you visit a website.
Cookies can be used for different purposes, including:
making a website function correctly;
remembering information during a visit;
maintaining a shopping basket;
remembering preferences;
protecting website security;
understanding how a website is used;
measuring website performance;
or delivering and measuring advertising.
Cookies may be placed by EMR (first-party cookies) or by third-party service providers whose services are integrated into the website (third-party cookies).
The legal rules apply not only to traditional cookies but also to certain other technologies that store information on, or access information from, a user’s device.
4. The Legal Rules We Apply
Under Irish ePrivacy law, consent is generally required before cookies or similar technologies are placed on or accessed from a user’s device.
There is a limited exception for technologies that are strictly necessary to provide a service explicitly requested by the user.
For example, a cookie that is necessary to operate a shopping basket may fall within the strictly necessary exemption because the user has explicitly requested the shopping service by using the website’s shopping functionality.
Non-essential cookies, including cookies used for analytics, advertising, targeting or similar purposes, will not be placed or used before the required consent has been obtained.
The Data Protection Commission states that analytics cookies require consent and that non-necessary cookies must not be deployed before consent.
5. Categories of Cookies We May Use
We classify cookies according to their purpose.
5.1 Strictly Necessary Cookies
These cookies are necessary for the website or a service explicitly requested by you to function.
They may be used for purposes such as:
website functionality;
security;
shopping basket functionality;
maintaining information during the checkout process;
remembering essential session information;
preventing fraudulent activity;
and maintaining essential website preferences.
Where a cookie genuinely meets the legal requirements for the strictly necessary exemption, consent is not required.
Strictly necessary cookies will nevertheless be disclosed in this Cookie Policy and will only be used for the purposes for which they are necessary.
5.2 Functional / Preference Cookies
These cookies may allow the website to remember choices or preferences made by you.
For example, they may remember certain settings or preferences so that you do not have to provide them repeatedly.
Where these cookies are not strictly necessary under the applicable ePrivacy exemption, they will only be used after you have provided the required consent.
5.3 Analytics Cookies
Analytics cookies allow us to understand how visitors use the website.
Depending on the analytics service actually installed on the website, this may include information such as:
pages visited;
approximate session information;
traffic sources;
device and browser information;
interactions with the website;
and general website performance information.
Analytics cookies require consent where the applicable legal exemption does not apply.
We will not activate analytics cookies requiring consent before the relevant consent has been obtained.
5.4 Advertising and Marketing Cookies
Advertising or marketing technologies may be used to:
measure advertising campaigns;
understand interactions with advertisements;
measure conversions;
limit repeated advertising;
or provide more relevant advertising.
These technologies are not strictly necessary for the operation of the website.
Where used, they require the user’s consent before being activated.
5.5 Third-Party Cookies
Some website functions may be provided by third-party service providers.
Depending on the services actually enabled on the website, these may include services provided by companies such as Google or other technology providers.
Third-party services may set or access cookies or similar technologies when their functionality is enabled.
We will only enable non-essential third-party cookies or tracking technologies where the applicable consent requirements have been satisfied.
The specific third-party services actually deployed on the website will be identified in our cookie management system and cookie information.
6. Google Services
EMR may use certain Google services in connection with the website.
Depending on the services actually enabled, these may include:
Google Analytics;
Google Ads;
Google Tag Manager;
Google reCAPTCHA;
or other Google technologies.
Not every Google service is necessarily active on the website.
Where a Google service uses cookies or similar technologies that require consent, those technologies will be configured so that they are not activated before the required consent has been obtained.
Google services may involve the processing of technical information and online identifiers. Further information about the relevant processing will be provided through our Privacy Policy and cookie consent mechanism.
7. WooCommerce and Shopping Functionality
Our website uses WooCommerce or WooCommerce-related functionality to support online purchasing.
Shopping functionality may require cookies or similar technologies to perform essential functions such as:
remembering products added to a shopping basket;
maintaining the shopping session;
supporting checkout functionality;
and maintaining essential information required to process an order.
Where these technologies are strictly necessary to provide the shopping service explicitly requested by the user, consent is not required under the applicable ePrivacy exemption.
If additional non-essential tracking technologies are used in connection with WooCommerce, they will be treated according to their actual purpose and the applicable consent requirements.
8. WordPress and Website Functionality
The website is operated using WordPress.
WordPress, Elementor, Blocksy, WooCommerce and other plugins or services may create cookies or use similar technologies depending on the configuration of the website.
Not every WordPress, Elementor, Blocksy or WooCommerce cookie is automatically considered strictly necessary.
The classification of each cookie depends on its actual purpose and how it is deployed.
We therefore review the technologies used on the website and classify them according to their actual function rather than simply relying on the name of the plugin that created them.
9. Cookie Consent
Where consent is required, we will request consent before placing or accessing the relevant non-essential cookies or tracking technologies.
Our consent mechanism will provide users with a genuine choice.
You will be able to:
accept non-essential cookies;
reject non-essential cookies;
or manage your preferences by category, where applicable.
Consent must be a clear affirmative action.
We will not rely on pre-ticked boxes, pre-enabled non-essential toggles or other mechanisms that treat silence or inactivity as consent.
The Irish Data Protection Commission specifically identifies pre-checked or pre-enabled cookie controls as a compliance problem.
10. Refusing Non-Essential Cookies
You can refuse non-essential cookies.
Refusing non-essential cookies should not prevent you from accessing the core content of the website.
However, certain website functions may not work in exactly the same way if optional technologies are disabled.
For example, some optional analytics or personalised features may not operate when their associated cookies have been rejected.
Strictly necessary cookies may still be used where required for the website or a service you have explicitly requested to function.
11. Changing or Withdrawing Your Consent
You can change your cookie preferences after initially making your choice.
Our website will provide an accessible mechanism for reviewing and changing your cookie preferences.
You can withdraw consent at any time.
Withdrawal of consent will not affect the lawfulness of processing carried out before your withdrawal.
The ability to withdraw consent will be designed to be as accessible as the original consent mechanism.
The DPC specifically states that users must be able to withdraw or change permissions and that doing so should be as easy as giving consent.
Cookie Settings
[Manage Cookie Preferences]
The final button above should open the cookie consent management interface used on the live website.
12. How Long Cookies Remain on Your Device
Cookies may be either:
Session cookies
These are generally deleted when you close your browser.
Persistent cookies
These remain on your device for a defined period or until they are deleted.
The retention period depends on the purpose of the cookie.
Strictly necessary cookies should have a lifespan proportionate to the service they provide and should not remain active longer than necessary.
The DPC recommends that the lifespan of exempt strictly necessary cookies be directly related to their purpose.
The precise name, provider, purpose and lifespan of each cookie deployed on the website will be disclosed through the website’s cookie information and consent management system.
13. Cookie List
The live cookie list will identify, where applicable:
Information
What we provide
Cookie name
The actual cookie or technology identifier
Provider
EMR or relevant third party
Purpose
Why the cookie is used
Category
Necessary, Preferences, Analytics or Marketing
Duration
Session or defined retention period
Consent
Whether consent is required
This information will be kept up to date as the website configuration changes.
The Data Protection Commission specifically states that organisations must provide information about the types, functions, names and duration/lifespan of cookies and similar technologies.
14. Personal Data and Cookies
Some cookies or similar technologies may process information that constitutes personal data.
Where this occurs, the processing will also be subject to applicable data protection law, including the GDPR.
Our Privacy Policy explains:
what personal data we collect;
why we process it;
our legal bases;
who may receive it;
retention;
international transfers;
and your data protection rights.
Cookie consent and GDPR processing are related but are not identical legal concepts.
Consent required under the ePrivacy rules for storing/accessing information on a device is not automatically the same as the GDPR legal basis for subsequent processing of personal data. The DPC notes that cookie law and GDPR must be considered together where personal data is processed.
15. Third-Party Websites
Our website may contain links to third-party websites.
Once you leave our website, the third party’s own cookies and privacy practices may apply.
We are not responsible for the cookie practices of websites that we do not operate.
You should review the relevant third party’s privacy and cookie policies before providing personal information or accepting cookies on those websites.
16. Browser Controls
Most modern browsers allow users to control or delete cookies through browser settings.
However, browser controls do not necessarily provide the same level of granular choice as our website’s cookie preference mechanism.
Where applicable, we recommend using our cookie preference tool to manage consent for non-essential technologies.
17. Updates to This Cookie Policy
We may update this Cookie Policy when:
the website changes;
new plugins or services are introduced;
existing technologies are removed;
our use of analytics or advertising changes;
our cookie consent mechanism changes;
or applicable legal requirements change.
The updated version will be published on this page with a new “Last updated” date.
We will periodically review the cookies and tracking technologies deployed on the website so that this policy reflects the actual technical configuration.
18. Contact Us
If you have questions about our use of cookies or similar technologies, contact:
EMR Storage Solutions Limited
Company Registration Number: 418635
Address: Unit 11 Dunboyne Business Park Dunboyne Co. Meath A86 EC60 Ireland
